Australian pop-star Kylie Minogue has opposed reality TV star Kylie Jenner’s US trademark application for the term ‘Kylie’.
The reality TV star is seeking protection for the term in connection with advertising services. The application was published for opposition in August last year.
KDB, an Australian-based business representing Minogue, filed a notice of opposition to the application on Monday, February 22.
KDB claimed that if the US Patent and Trademark Office approved Jenner’s application then it would cause confusion among consumers between the two Kylies and dilute her brand.
The company also cited existing trademark registrations for the term ‘Kylie’ that cover entertainment services and music recordings.
Minogue also owns trademarks for the terms ‘Kylie Minogue darling’, ‘Lucky – the Kylie Minogue musical’ and ‘Kylie Minogue’.
In the opposition, KDB said Jenner is a “secondary reality television personality” who has received criticism from disability rights groups and African-American communities.
If the mark is approved, the association between Kylie Jenner and Kylie Minogue would result in dilution of her brand.
The story may not end here. Jenner has also filed a trademark application for the term ‘Kylie’ in connection with entertainment services. That application was published for opposition on Tuesday, February 23.
Written by Denis Makarenk (worldipreview.com)